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Customer Diversity

AAFES’ customer base is quite diverse and is comprised of active duty personnel, National Guard and Reserves, retirees, family members and authorized civilian employees.

Minorities make up 38.1% of enlisted soldiers and 20% of officers. In addition, many spouses and family members of our Soldiers are members of minority groups.

Statistics show that in this ever changing environment 48.5% of enlisted troops are in the age range of 17-24 years and approximately 15% of both enlisted and officers are women.

In summary, AAFES’ customer base is not only diverse in categories of race, gender and age, but also lifestyles and attitudes. It is imperative that we target these differences and meet the challenges set forth by our diverse culture. AAFES Diversity is excited and ready to achieve this goal.

 

For more information on the military customer, visit the Military Life web page on the AAFES website.