Customer Diversity
AAFES’ customer base is quite diverse and is comprised
of active duty personnel, National Guard and Reserves,
retirees, family members and authorized civilian
employees.
Minorities make up 38.1% of enlisted soldiers and 20%
of officers. In addition, many spouses and family
members of our Soldiers are members of minority groups.
Statistics show that in this ever changing
environment 48.5% of enlisted troops are in the age
range of 17-24 years and approximately 15% of both
enlisted and officers are women.
In summary, AAFES’ customer base is not only diverse
in categories of race, gender and age, but also
lifestyles and attitudes. It is imperative that we
target these differences and meet the challenges set
forth by our diverse culture. AAFES Diversity is excited
and ready to achieve this goal.
For more information on the military customer, visit
the Military
Life web page on the AAFES website.
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