Be AAFES’ Buddy for a Chance to Win $1,000 DALLAS - Facebook, Twitter and now even your inbox. The Army & Air Force Exchange Service is making it easier than ever before to “rediscover the value” at BXs and PXs via the Internet. AAFES’ “Buddy List,” for example, is delivering weekly e-mails focused on worldwide and local promotions to approximately 30,000 authorized exchange shoppers. “AAFES realizes that to be our customers first choice, we need to use innovative communication techniques to spread the word about the exchange benefit to a new generation of shoppers,” said AAFES’ Chief Marketing Officer Mat Dromey. “In fact, we’re not just reaching out to these shoppers online, we’re also highlighting these tools in-store to ensure we are properly positioned to develop a lifelong, emotional connection with our customers.” As part of the increased focus on direct communication channels by AAFES, BXs and PXs around the world are preparing to host the last of three, one-day events highlighting the benefits an AAFES “Buddy List” subscription can provide. During the week of Oct. 3, participating exchanges will randomly award $50 AAFES gift cards to three authorized shoppers who completed an online “Buddy List” sign-up that day. Authorized exchange shoppers can confirm the date of their local exchange’s participation in the “Buddy List” event by going to the “Store Locator” link at www.aafes.com and directly contacting the BX or PX. Once registration is complete, “Buddy List” subscribers will also have an opportunity to complete a quick online survey to be automatically entered for a chance to win a $1,000 shopping spree through Oct. 31. In addition to entries received at sign-up events in Oct., shoppers who became AAFES “Buddies” in Aug. and Sept. are also in the running to take the shopping spree home. Even shoppers who can’t make it during the week of Oct. 3 can subscribe to their exchange’s “Buddy List,” and register to win the “Sign-up Sweepstakes,” by logging on to www.aafes.com and clicking on the “Local BX/PX buddy list” link.
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