Price Match Policy

The Exchange retail stores will match a local competitor's current price on any identical stock assortment item for the customer who makes the price challenge.

Program applies to all retail stores to include Express, Class Six, Car Care, Troop Stores and Some exclusion apply.

****OCONUS Main Stores and OEF/OIF Contingency Sites are authorized to match the retail websites shown below, when the item is specifically sold and fulfilled by the online retailers listed below. Price Match quantities will be honored at a rate of one price match per identical item, per customer, per day for online to store price challenges at OCONUS Main Stores and OEF/OIF contingency Sites.



  • Local competitor: A local competitor is defined as a brick and mortar retailer (and their e-commerce website) doing business in the community within 25 miles of where the Exchange is located, to include Sam's and Costco warehouse clubs, Navy, and Marine Exchanges. will price match select authorized online retailers. With the exception of Amazon, the Exchange brick and mortar locations will not price match any “online only” websites. OCONUS exceptions are listed above.
  • Current ad: A "local" competitor's current ad is defined as an ad that clearly shows inclusive current dates, and is sponsored by the retailer doing business in the community where the Exchange is located or one of the select authorized online retailers for Photos of a shelf label/price do not qualify as an ad.
  • Identical item: Item that has the same brand, manufacturer, features, size, color, and manufacturer's model number. For Softlines, item must be same brand, size, color, and style.
  • In Stock ( and brick & mortar stores): Item must be currently in stock at the select authorized online retailer's website at the time the request for the price match is made.
  • OCONUS-defined as: Areas other than the 48 contiguous states and the District of Columbia. Includes AK, HI, Guam, PR, the Commonwealth of the Northern Mariana Islands, and the U.S. territories and possessions.
  • Market Place Prices: price matched items must be shipped and sold by the authorized retail online competitor. For example, on, the item must be sold and shipped by Walmart to qualify.

Exchange Retail Program

  • The Exchange retail stores worldwide will accept a verbal price challenge on identical items from local competitors with the difference of $10 or less* (per item). Price differences up to $10 will be honored at any cash register. *Verbal price match may require validation by Management.
  • The Exchange retail stores worldwide will accept a price match on identical items with a difference greater than $10. Customer must provide current ad from local competitor. If the customer does not have the ad, management can verify the price, terms and inclusive dates.
  • The Exchange retail stores worldwide and have a 14-Day Price Guarantee on any item originally purchased from the Exchange or and subsequently sold at a lower price by the Exchange/, or any local competitor or any of the select authorized online competitors. Does not apply to Black Friday thru Cyber Week merchandise purchased, Exchange online mall concessions or special orders.
  • The Exchange retail stores worldwide will match pricing on identical items found on with the exception of the following categories: fine jewelry, and closeouts, Special Orders, Exchange Online Mall Wireless Phones and Wireless Data Cards, market “facility” based priced items such as alcohol and non-alcoholic beverages.

  • will match a lower price (including shipping and handling) from select authorized online retailers on any identical stock assortment item currently available for sale and delivery to the customer's area. Exceptions include refurbished items, used items, auctioned items, fine jewelry, closeouts, clearance, special orders and Exchange Online Mall concession sites.
  • will match the Exchange retail store pricing on identical items found in an Exchange retail store. Normal shipping and handling charges will apply. Fine jewelry, closeouts, clearance, special orders, and Exchange Online Mall concession sites are excluded.
  • To receive the reduced price the customer must contact our Customer Service Department.
  • The We Price Match! Program does not apply to Exchange Online Mall concession sites.

Program Exceptions

Program exceptions for Exchange Retail and

  • Exchange Retail and will not match prices on auction sites, refurbished goods, gray market items and unauthorized dealers.
  • Exchange Retail and will not match Commissary prices.
  • The following exclusions apply to stores and/or online Price Matches.
    Other exclusions include: Fine Jewelry (Due to variations in quality, color, clarity, and cut of stones), Wireless Phones, Wireless Data Cards, contract mobile phone devices and associated plans, Dispensed Fuel, Official Military Clothing/Accessories, Clearance, Closeouts, Used/short dated product, Refurbished Items, Amazon Warehouse Items, Auction Sites, Resale, Garage Sale, Prices from third party Market place retailers, Market place retailers of competitors, third party sellers, Gray Market, Unauthorized Dealers, Bonus or Free Offers, Gift Card with Purchase, Free Gift with Purchase, Purchase with Purchase, Limited Quantity items, Doorbusters, Timed Events (i.e., 1 hour only event), Bundled Promotions, Percentage Off Items/Categories, Double/Triple Coupon Offers, Military Discounts, Pricing Errors, Mail-in Rebates, Instant In-store Rebates, Special Orders, Special Order Automotive Parts, Service Contracts, Automotive Labor and Services, Installation, Delivery Services, Assembly, Special Financing offers, Exchange Online Mall Concession Stores, Commissary and Tobacco Products (i.e. cigarettes, cigars, smokeless tobacco and e-cigarette products)
  • Third Party POSA gift cards, including financial gift cards, cannot be price matched or discounted
  • Exchange Retail and shopmyexchange will not match items related to Black Friday and Cyber Week (Thanksgiving Day through the Friday after Thanksgiving or one-day special events (i.e., Veterans Day)
    • The Exchange reserves the right to make the exceptions to this policy
  • In Military Clothing stores, official military clothing and accessories are excluded.
  • Local alcohol price challenges will only be accepted from local competitors that reside within the same state or District of Columbia.
  • No price matching of beer, wine, and spirits from online sites
  • Prices as a result of pickup discounts
  • Amazon Prime excludes free shipping; only the item price will be matched and must be sold and shipped by Amazon
  • Exchange coupons will be applied first to the item and if the price is higher than the competition, then the price match for the difference is applied
  • Price Match quantities are limited to one price match per identical item, per customer, per day for online to store price challenges at OCONUS Main Stores and OEF/OIF contingency Sites. Quantity limitations do not apply if price matching against local competitors.
  • The Exchange reserves the right to update or modify the terms of We Match It! at any time

Online retailers for are limited to

Navy/Marine Exchanges, Academy, Amazon (to include Prime-price only; excludes shipping), Apple, Ashley, Auto Zone, Barnes and Noble, Bass Pro, Bath & Body Works, Bed Bath and Beyond, Best Buy. Cabela's, Crutchfield, CVS, Dell, Dicks Sporting Goods, Dollar General, Family Dollar, Home Depot, HP, JC Penney, Kansas City Steak Company, Kohl's, Lenovo, Lowes, Macy's, Michaels, Newegg, Nebraska Furniture Mart, Niemen Marcus, Nordstrom, Office Depot, O'Reilly Auto, Pep Boys, Petco, PetSmart, Sears, Staples, Target, Tiger Direct, Traeger Grills, Victoria Secret, Walgreens, Walmart, Wayfair, Weber Grills, Warehouse Clubs-i.e Sam's, Costco, BJs.


Should you have a question concerning a price contact our Customer Service Department.

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