Ana Middleton President & Chief Merchandising Officer, Army & Air Force Exchange Service
President & Chief Merchandising Officer
Ana Middleton is the President and Chief Merchandising Officer (CMO) for the Army & Air Force Exchange Service (Exchange).
The Exchange is a non-appropriated fund entity of the Department of Defense. Established in 1895, the Exchange is the 61st largest retail organization in the U.S. With annual revenues of $8.6 billion, the Exchange employs approximately 35,000 associates, including military personnel. In 2019, the Exchange produced $369 million in earnings, all reinvested into the military community.
As President and CMO, Middleton provides vision and leadership for developing and implementing Exchange worldwide sales and marketing strategies. She oversees the management of the buying; marketing and advertising; e-commerce; customer relationship management; and Planning, Allocation and Replenishment divisions.
The Exchange operates 4,000 facilities, including department and convenience stores, restaurants, malls, movie theaters, gas stations and other specialty retail businesses on military installations. The Exchange’s operations span 50 states, four U.S. territories and 32 countries. Additionally, the Exchange Credit Program manages a $2.5 billion credit card receivables portfolio. To support combat readiness and provide foreign-based service members and their families with U.S. products, the Exchange operates bakeries in Europe and Asia and water bottling plants in Europe under six licenses from U.S. consumer goods companies, including Wonder Bread, Krispy Kreme and Culligan.
The Exchange annually provides troops with more than 800,000 combat uniforms and serves more than 2.6 million lunches to Warfighters’ children at Department of Defense Education Activity schools overseas. A major employer of Veterans and military spouses, the Exchange has hired more than 1,600 Wounded Warriors since 2010 and is committed to hiring 50,000 Veterans and military spouses by the end of 2020.
Middleton was born into an Air Force family at Forbes Air Force Base, Kan. Although the base closed in 1973, her military ties continue to drive a lifelong commitment to serving those who serve. She graduated from Mascoutah High School in Illinois, just a few miles from Scott Air Force Base. The family transferred to Ramstein Air Base, Germany, when she was 16. Middleton attended the University of Maryland, European Division, where she earned a Bachelor of Management Studies.
Middleton began her Exchange career in 1982 as a part-time cashier at Ramstein. She joined the management ranks in 1989 as a Sales Area Manager at the Vogelweh Exchange, also in Germany. Middleton spent the majority of her career in the field, holding numerous operational management positions including Chief of Retail Operations Europe from 2001-2003. During this assignment, she helped set up Exchange facilities in Kuwait, Oman, Qatar, United Arab Emirates and Iraq.
Middleton served as General Manager of the United Kingdom Exchange from September 2003 to June 2005. She then moved to the Washington, D.C., area, taking over the General Manager position at the Andrews Air Force Base Exchange until September 2005. From there, she assumed the position of New England Area Manager, overseeing Exchanges in Maine, New York, New Jersey, Massachusetts, Pennsylvania, Delaware, Virginia, Maryland and the District of Columbia. In August 2006, she took her first headquarters position as Executive Administrator to the Office of the Chief Operating Officer. In October 2007, she was promoted to Vice President of the Hardlines Division in the Sales Directorate (later renamed the Merchandising Directorate). She transitioned to Vice President of the Sales Directorate in May 2010.
Middleton became the Senior Vice President of the Sales Directorate in May 2011. She was named Executive Vice President in March 2014. In October 2016, she assumed her current role as President and Chief Merchandising Officer.