Jason Rosenberg Chief Operating Officer, Army & Air Force Exchange Service
Chief Operating Officer
Jason S. Rosenberg is the Chief Operating Officer (COO) of the Army & Air Force Exchange Service (Exchange).
The Exchange is a non-appropriated fund entity of the Department of Defense. Established in 1895, the Exchange is the 61st largest retail organization in the U.S. With annual revenues of $8.6 billion, the Exchange employs approximately 35,000 associates, including military personnel. In 2019, the Exchange produced $369 million in earnings, all reinvested into the military community.
As COO, Rosenberg directs overall operation of the Exchange, supervising Regions, Services and Food, Store Operations, and staff elements that directly support all Exchange activities.
The Exchange operates 4,000 facilities, including department and convenience stores, restaurants, malls, movie theaters, gas stations and other specialty retail businesses on military installations. The Exchange’s operations span 50 states, four U.S. territories and 32 countries. Additionally, the Exchange Credit Program manages a $2.5 billion credit card receivables portfolio. To support combat readiness and provide foreign-based service members and their families with U.S. products, the Exchange operates bakeries in Europe and Asia and water bottling plants in Europe under six licenses from U.S. consumer goods companies, including Wonder Bread, Krispy Kreme and Culligan.
The Exchange annually provides troops with more than 800,000 combat uniforms and serves more than 2.6 million lunches to Warfighters’ children at Department of Defense Education Activity schools overseas. A major employer of Veterans and military spouses, the Exchange has hired more than 1,600 Wounded Warriors since 2010 and is committed to hiring 50,000 Veterans and military spouses by the end of 2020.
Rosenberg’s 31-year career with the Exchange has enabled him to gain vast experience in the military resale market. He holds a bachelor’s degree in Business Management and a Master of Business Administration in Strategic Leadership from Amberton University; he is fluent in German.
An “Army brat” born at Landstuhl Army Medical Center in Germany, Rosenberg began working for the Exchange as a summer hire custodial worker in Zweibrücken, Germany, in 1989. He has been honored and privileged to serve the Best Customers in the World ever since.
Rosenberg’s initial management positions were in Germany as Express Manager at Zweibrücken; Sales Area Manager at Mannheim; and Sports Store Manager, Assistant Express Manager and Power Zone Branch Manager at Heidelberg. He was Main Store Manager at RAF Croughton, U.K., and Whiteman AFB, Mo., before becoming Sales & Merchandising Manager at Fort Hood, Texas.
In 2004, Rosenberg deployed in support of Operation Iraqi Freedom, where he was directly responsible for establishing and operating numerous retail, food and services facilities in Taji, Iraq, in support of U.S. troops.
Rosenberg returned stateside as Main Store Manager at Fort Bragg, N.C. His next assignment was as the General Manager at Fort Lee, Va., and later Fort Jackson and Shaw AFB, S.C. He served as Main Store Manager at the Kaiserslautern Military Community Center mall at Ramstein, Germany, then as the Area Manager for Hawaii-Alaska-Kwajalein. In 2014, Rosenberg returned to Germany as Area Manager, and in June, he was promoted to Vice President for Europe & SW Asia. In May 2017, he was promoted to Senior Vice President of the Europe and SW Asia Region. He assumed his current role in July 2020.
Rosenberg’s performance over his career has earned him seven Excellence Awards, nine Superior Accomplishment Awards and two Thanks Elite awards. In 2016, he was awarded the Exchange Extraordinary Achievement Award.